1 min read
Aug 8, 2019 11:08:06 AM

Sustainability is a level of organizational theory that determines how a business will ultimately succeed. Without a clear plan for the future, a company can lose its place among the competition. Finding ways to sustain what is already accomplished and keeping pace with the ever changing world of technology are two major components of a good sustainability plan. Establishing a social media presence can seriously enhance the ability to acquire and keep new business. Facebook ads and key word searches are great ways to get the word out that your product is the best. Design ways to improve the product in order to maintain the business that is already on the books, while developing ideas to attract new business and increase sustainability.


The first step is to form a committee to research issues and report on their progress. The manager is the link between the committee and leadership. They understand the value of looking to the future. Computer technology will continue to evolve and it will be important to stay current with those changes to keep pace. Automated warehouses and drone deliveries are positive technological advances but they will lead to job losses for many people, so the effect of that will have to be studied. Developing a sustainability leader in the industry requires a plan that includes giving them the tools that will help them inform, inspire and model the behavior expected from employees. Although organizational skills are important, people skills are crucial and they have to have the personality traits to be able to get the best effort from their team. The sustainability plan manager must have the skills to be able to share their vision with enthusiasm, so the team will be motivated to do their best. They have to be excellent communicators who inspire employees to cooperatively work towards objectives. With the rewards go the risk of failure and the ability to rise above that and succeed is the ultimate goal of the sustainability plan.